In 2014, that difference between genders was much more pronounced: 64.3% of WeChat users at the time were male compared to just 35.7% female. The app had over 61 million users over age 55 in 2018, which was around a fifth of the elderly population of China at the time. 20% of the elderly population of China use WeChatĮven amongst seniors, WeChat is popular. More than three-quarters of people in China between the ages of 16 and 64 use the platform. WeChat is very popular across generations, with a similar number of users across age brackets. 78% of 16 to 64-year olds in China use WeChat Here are some enlightening WeChat statistics related to user demographics. Next, let’s take a look at the people that are using WeChat. Source: eMarketer WeChat user demographics 46% of internet users in the country purchase products and services through social platforms like WeChat, and that figure is expected to surpass 50% by 2024. In China’s mobile-first economy, social media functions as a social marketplace. Around 46% of internet users in China make purchases through social networks like WeChat This is the number of people that have set their Moments visibility to three days or less using a togglable privacy feature, according to a speech from WeChat founder Allen Zhang. Over 100 million users take advantage of Moments privacy settings On average, each WeChat user accesses Moments over 10 times every day, totaling over 10 billion visits each day. You can browse the Moments feed to keep up to date with your friends or share your own status updates, pictures, and videos.
It offers a ton of social functions for users. WeChat Moments is one of the most important features of WeChat. 750 million people access WeChat Moments every day 30% of users say they find new Official accounts to follow through these ads. 30% of WeChat users find WeChat Official accounts through WeChat Moments Advertisingīrands are able to place ads on WeChat users’ Moments feed to promote their products and services. According to data published on WeChat Wiki, women also follow more Official accounts than men, on average. The bulk of WeChat users that follow Official accounts find them through other Official accounts. 57.3% of WeChat users find new WeChat Official accounts through other Official accounts This shows that WeChat users are receptive to brands and willing to engage with them on the app. A further 24% follow less than 20 accounts, and nearly 20% follow 20-30 accounts. Around half of all WeChat users follow between 10 and 20 official accountsĤ9.3%, to be exact. To date, there are over 20 million of these Official accounts on WeChat. They’re WeChat’s ‘business’ account option and provide an interface for brands to gather and interact with their followers and reach new customers. WeChat Official accounts are WeChat’s answer to Facebook Pages. There are over 20 million WeChat Official accounts Around 410 million audio and video calls are made through the app every day. This makes it an affordable alternative to regular cell phone calls, and as such, it’s a popular way for people to stay in touch.
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Like other popular messaging apps like Messenger or Whatsapp, WeChat allows users to make free wifi calls to other users. …and make over 410 million callsĪnother way that WeChat can be used is to make calls. Related Reading: 34 Latest WhatsApp Statistics, Facts, And Trends. For comparison, around 100 billion messages are sent each day on WhatsApp. 45 billion messages are sent through the platform each day. WeChat is, first and foremost, a messaging app – and an incredibly popular one at that.
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